I am often asked by the agency or production company to put together wardrobe looks or a style guide that are specific the talent, character, ad, or story line. My favorite site to build style guides is on Polyvore. Polyvore has an image library of current wardrobe pieces, visual elements, and templates to build wardrobe sets. Typically, I avoid the templates and any unnecessary visual noise. I prefer using a white background to keep the sets as simple and clean as possible. Most visual reference that I submit to clients and creative is borderline clinical in their presentation. I save the fluff and stuff for production.