Cordarounds: Horizontal Corduroy Pants

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 Scientifically Proven 22% Reduction in C.H.I.

…what is C.H.I.?  CROTCH HEAT INDEXof course!

Cordarounds are horizontal corduroy pants by crowd favorite, Betabrand.  These pants are cut from corduroy fabric running horizontally instead of the traditional vertical run.

Cordarounds’ horizontal whales create a cooler, more comfortable corduroy pant. Marketing literature cites scientific data comparing fabric C.H.I. levels and Cordarounds have proven an impressive 22% reduction in C.H.I.  Curious what C.H.I. is exactly? That would be Crotch Heat Index of course!

Cordarounds hilarious product literature below:

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what do you think?

ABOUT

wardrobe-stylist prop-stylist
Courtney Watkins is a wardrobe + prop stylist based in Atlanta with 14 years of print and film production experience in advertising, editorial, corporate, and scripted entertainment. Courtney comes to styling with a passion for design and a background in fine arts and commercial photography. It is her strong respect for concept, her wit and her creativity that set her work apart. Those qualities have earned her a broad range of advertising, editorial, and broadcast clients, from Nike, Coca Cola, AT&T, Marriott, Coors Light, to Southern Living, People Magazine, Shape, TBS, and Discovery Channel among others.

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