ABOUT COURTNEY WATKINS

Courtney Watkins wardrobe

on location with talent

Courtney Watkins

…is a wardrobe and prop stylist based in Atlanta.  She has fifteen years of print and film production experience in advertising, editorial, corporate, and scripted entertainment.  Courtney comes to styling with a love for design and a background in fine arts and commercial photography.  It is her strong respect for concept, her wit, and her creativity that set her work apart.  Those qualities have earned her a broad range of advertising, editorial, and broadcast clients, from Nike, Coca Cola, AT&T, Marriott, Coors Light, to Southern Living, People Magazine, Shape, TBS, and Discovery Channel among others.  FULL CLIENT LIST

Background

Courtney contributes her strong design foundation to four years of instruction with nationally awarded secondary art educator,  Nelle Elam. Courtney moved to Atlanta and completed her BA in Fine Art.  Black & White Photography was her last undergraduate studio class. She was hooked.

After graduation, she taught high school art and continued to pursue photography learning alternative photo processes and mixed media. Wanting a more creative and collaborative profession, Courtney applied to Portfolio Center and  was accepted into the commercial photography program.  Portfolio Center’s Intro to Styling class peaked her styling interests; however, it was the hours spent in  with the 4″ x 5″ camera  in studio that consummated her love for styling. It became clear that styling was a perfect platform for her creative sensibility, resourcefulness, and strong work ethic.

During her fifteen years as a freelance stylist, Courtney has instructed styling classes at both Portfolio Center and Creative Circus,  competed in triathlons and marathons, and is currently renovating her 1917 craftsman bungalow in Atlanta.

On Collaboration

Courtney works well with creative teams. Following their lead, she collaborates with photographers, directors, creative directors, and brand managers to develop visual solutions consistent with marketing strategy and brand standards across multiple platforms; print, commercials, catalog, product launch, web, and celebrity spokespeople.  She translates production briefs, scripts, and verbal direction into definable visual treatments by establishing demographic, character, style, location, color palette, POV, time of day, mood, materials, texture, or special effects.  If there are conflicting opinions between client and creative during collaboration, Courtney remains diplomatic.

“I am a facilitator.  My goal is to successfully tell the client’s story while staying under budget and on schedule.   I contribute my aesthetics, opinions, and ideas that will best serve the production.  I never force my ideas or opinions on the creative team.  If an idea is rejected,  I never take it  personally.  If an idea is used,  success belongs to the production.

Also, I feel there is an appropriate time and place to address concerns during a production.  When the lights are on and clients are standing by,  I express any major concerns quietly to the producer, photographer, or director and they can decide whether or not to alert the clients.”

CLIENT RECOMMENDATIONS

On Inspiration

Courtney finds beauty in her day-to-day life and inspiration in her surroundings.

“As a stylist, my job is about details; visual minutiae.  If my eyes are open, I am scouting my environment, film, fine art, and communication arts for visual inspiration. Scouting has become an involuntary behavior not a conscious decision for me.   Also, reverse engineering inspires me. Taking something apart and revealing the way it works gives me a better understanding and appreciation for  the craftsmanship, materials, and processes necessary to build it or make improvements to it.  I will deconstruct a garment for the pattern pieces or take apart a light fixture and use the parts to make a new fixture.  Deconstruction sparks my creativity and strengthens my problem solving skills which are both crucial in transforming inspiration into realization.”

ABOUT

wardrobe-stylist prop-stylist
Courtney Watkins is a wardrobe + prop stylist based in Atlanta with 14 years of print and film production experience in advertising, editorial, corporate, and scripted entertainment. Courtney comes to styling with a passion for design and a background in fine arts and commercial photography. It is her strong respect for concept, her wit and her creativity that set her work apart. Those qualities have earned her a broad range of advertising, editorial, and broadcast clients, from Nike, Coca Cola, AT&T, Marriott, Coors Light, to Southern Living, People Magazine, Shape, TBS, and Discovery Channel among others.

FOLLOW MY BLOG

Enter your email address to follow this blog and receive notifications of new posts by email.

open