All posts tagged ADVERTISING

22 Posts
Courtney Watkins wardrobe stylist

6 BUSINESS TIPS FOR NEW FREELANCE WARDROBE STYLISTS

New freelancers always ask me for business tips and billing information.  It’s complicated to answer for three main reasons. First of all, sole proprietorship DBA, LLC, B-corp, C-corp, and S-corp are confusing AF because each business structure has different taxation and benefits.  Second, every production company has different policies and preferences. Third, billing processes change with every new tax code, form, and App released.  There are simply too many variables.

Currently, there are plenty of business classes and advice articles for freelancers available on-line. However, there’s limited information for freelance wardrobe stylists working as independent contractors.  Stylists are probably too busy, too protective, or simply too frustrated by paperwork to share business tips.  In efforts to fill this information void, I’m happily sharing some of the good, the bad, and the ugly lessons I’ve learned.

Pulling from 16 years of commercial and advertising production experience, I compiled my top 6 business tips for freelance wardrobe stylist trying to navigate their way to a paycheck and tax compliance.
I’m not a tax professional and don’t offer legal, accounting, or tax advice.  

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END IT MOVEMENT CAMPAIGN IS A COMMUNICATION ARTS ADVERTISING AWARD WINNER

awards

Communication Arts 2013 Advertising Annual selected the End It Movement awareness campaign as a Public Service winner!!! I am very proud to say I was wardrobe key and costumed the eighteen ladies in the truck for this Soteria Productions.

Communication Arts selected 138 winners  from 4356 entries in  14 different advertising categories.

For more info about this campaign, here is a link to a previous post: End It  Movement.

 

BTS VIDEO FOR UNCLEAN WORLD

Here is a funny  BTS (behind the scenes) video on set with photographer Jason Maris for TG Madison’s  ‘Unclean World’ campaign. This video features “The Hacker,” one of four unclean characters.  Food service cutlery will forever give me germaphobic nightmares thanks to The Hacker, The Picker, Barffalo Bill, and Private Scratcher.  

I loved doing wardrobe on this project!  The Hacker was definitely my favorite to dress and I adore watching him in this silly BTS video!

Link to the entire print campaign.   Link to The Hacker motion.  Link to The Picker motion. 

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  • Fishing_Cau_Male_12_2070_f_a
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  • Models Released- 5 years, unlimited use, unlimited media (including internet, excluding broadcast, OOH, and POS), worldwide. Full talent details on X024177.
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NEW WORK: CHARMING CHARACTERS IN PENSIVE ENVIRONMENTAL PORTRAITS

I really enjoyed working on this character driven advertising project shot by Fernando Decillis.  I love character costuming! Dressing these charming characters was a treat for me. Handling props and set dressing for these pensive environmental portraits was icing on the cake.  I became moderately obsessed with orthopedic shoes and vintage metal TV trays!

Agency – CDMNY
Photographer: Fernando Decillis
Creative Director:  Mike Foster
Art Producer:  Meredith Lynch
Photo Producer:  Amanda Bertany
Prop + Wardrobe Stylist:  Courtney Watkins
Hair + Make-up Artist:  Kara Ramos

  • Fire fighters
  • football helmets
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  • football gridiron
  • fan gear
  • Bellamy Young
  • farm
  • fire

BUSY SUMMER

It’s been a busy, busy  summer.  I worked on a lot of interesting projects with amazing photographers + directors, the best crews, wonderful talent, and gracious clients.  I am a lucky girl indeed!

Variety is what makes my job so much fun.  I am thrilled that this summer has been an unusual pastiche of projects. I’ve seen fires, farms, football, fan gear, and fabulous ladies.  It’s been an F-ing great summer for a wardrobe stylist + prop stylist!

Enough work chatter.  Today I am going to the beach for a little fun!

~Courtney

  • Barffalo
  • Hacker
  • Picker
  • Scratcher

‘UNCLEAN WORLD’

Recent wardrobe work for Dixie Smartstock’s ‘Unclean World’ campaign. Super fun project! ‘The Hacker’ is one of four unclean characters used in this B2B campaign.

Agency: TJ Madison
Photographer: Jason Maris
Producer: Stephen Ostrander
Art Director: John Gregory
Creative Director: Jim Spruell
Wardrobe: Courtney Watkins
H&M: Karen Duncan

 

RECENT WORK: PROP + WARDROBE STYLIST FOR DAVID STUART PHOTOGRAPHY + BBDO

DAVID STUART FOR BAYER BBDO

© DAVID STUART PHOTOGRAPHY

 

PHOTOGRAPHER:  DAVID STUART PHOTOGRAPHY
CLIENT: BAYER HARMONIX
AGENCY: BBDO
PRODUCER: STEPHEN OSTRANDER
PROP + WARDROBE STYLIST: COURTNEY WATKINS
CANINE TALENT: CHARLIE

Bayer Harmonix tearsheet coming soon!   

 

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Uwe Duettmann for BMW

New BMW campaign shot by Uwe Duettmann.  BEAUTIFUL!

 

 

Today Show and Star Jones on Obesity Campaign

Last year I worked on an Anti Childhood Obesity Campaign directed by David Stuart.  The campaign has received a lot of press for being in your face, unapologetic, and heart wrenching. READ MORE

NPR on Anti-Obesity Ads

NPR All Things Considered
January 9, 2012

Stark billboards and television commercials that feature overweight kids are part of a controversial anti-obesity campaign in Atlanta. The goal of the “Stop Sugarcoating It, Georgia” ads is to shock families into recognizing that obesity is a problem. READ MORE

Wes Anderson and Brad Pitt

Wes Anderson’s latest film, Moonrise Kingdom, is now showing in limited release NOWHERE near me, DRATS!  Cinematic frustration has left me scouring the web for all things Wes Anderson hoping to find an obscure, secret handshake venue releasing the film in the southeast.  It is Wes Anderson, it COULD happen.  During my on-line reconnaissance, I ran across this little commercial gem from 2008.  Anderson teamed up with Brad Pitt for SoftBank, a Japanese mobile communications company. The commercial takes inspiration from Jacques Tati’s Les Vacances de Monsieur Hulot. Anderson filmed Pitt in one continuous shot at a French seaside town.

Exposure Doesn’t Pay Bills

Do I envy photographers?  Not a chance!

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‘Damn Good Advice’ by George Lois

Pioneering ad man George Lois is here to help you “unleash your creative potential.” In his new book, Lois shares his secrets for making a catchy commercial that will stick in your head. The No. 1 rule? Be outrageous.

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Image-Based Communication – Show your Story Instead of Telling It

Current Marking Trends’ recent article emphasizes the importance of images in modern communication and marketing trends. You know what I have to say about that?   Now you’re speaking my language!

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Ad Man Legend, David Ogilvy, on Copywriting



In 1948, British-born David Ogilvy, started a Manhattan-based advertising agency, the future Ogilvy & Mather, responsible for some of the world’s most iconic ad campaigns. Ogilvy wrote Confessions of an Advertising Man in 1963, a best-selling book that is still considered essential reading for all who enter the industry. READ MORE

Recent Work | Horizon Milk

Saverio Truglia Blog about Horizon Milk.
I was the wardrobe stylist and prop stylist  on this campaign for Horizon Milk.

Viva Aruba!

this is a post from holly thompson’s blog about the Aruba Tourism campaign shot by scott lowden.  i did wardrobe and props on this one.  tough day at the office!

Viva Aruba!

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