ABOUT COURTNEY WATKINS

Courtney Watkins

…is a professional wardrobe stylist and costumer with 17 years of experience in advertising and entertainment media productions.  Production work includes both print and film advertising, editorial, corporate, scripted entertainment, and live event broadcast consultancy.  Courtney comes to styling with a love for design and a background in fine arts and commercial photography.  It is her respect for concept, her wit, and her creativity that set her work apart.  Those qualities have earned her a broad range of advertising, commercial, editorial, and broadcast clients like Nike, Coca-Cola, AT&T, Red Bull, People Magazine, TBS, and Discovery Channel.  FULL CLIENT LIST

Background

Courtney received a BA in Fine Art where her last undergraduate studio class was Black & White Photography. Courtney caught the photo bug and was hooked.

After graduating from University, she taught high school art and continued to pursue photography. Wanting a more creative and collaborative profession, Courtney was accepted to Portfolio Center’s commercial photography program. Portfolio Center’s Intro to Styling class piqued her styling interests; however, it was the hours spent in-studio with the 4 x 5 camera that consummated her love for styling. Styling was a perfect platform for her creativity, resourcefulness, and strong work ethic.

After Portfolio Center, Courtney began her freelance career and has never looked back. Courtney has taught styling classes to commercial photography students at both Portfolio Center and Creative Circus, competed in triathlons and marathons, and is currently renovating and living in a 1917 craftsman bungalow with Mr. Wonderful.

On Collaboration

Courtney works well with creative teams. She collaborates with photographers, directors, creative directors, and brand managers to develop visual solutions consistent with marketing strategy and brand standards across multiple platforms; print, commercials, live events, catalog, product launch, web, and celebrity spokespeople.  She translates production briefs, scripts, and verbal direction into definable visual treatments by establishing character using demographic, style, location, color palette, POV, time of day, mood, materials, texture, or special effects.

“I believe in creative. I believe in my production crew.  I believe in the talent.  Together we make amazing things happen.  My goal is to tell the client’s story while staying under budget and on schedule. I contribute opinions and ideas that will best serve the production.  If an idea is rejected, it’s not personal.  If an idea is used, success belongs to the creative team.  Also, there’s an appropriate time, place, and way to address concerns during a production.  When lights are up and client is standing-by,  I quietly share any concerns with the AD, producer, or photographer so they can decide how to proceed.”

CLIENT RECOMMENDATIONS

Talent Support

Courtney has dressed talent of all ages, shapes, sizes, medical conditions and celebrity status.  She handles all talent with respect and appreciation. Professionalism and privacy is a priority when working with Celebrity talent.

“Talent’s time is extremely valuable.  Every second on set is negotiated, booked and painstakingly scripted and story boarded.  I don’t want to waste a second of that time.

Talent’s trust is crucial. When handling celebrity talent, I keep it professional and respect their privacy.  I’m there to support not to distract. Talent is expected to be ON so I keep both my wardrobe room and conversations respectful and light.  I read the talent’s demeanor and follow their lead — empathy and emotional intelligence is critical.  At the end of the day, I always receive a gracious hug, handshake, or a ‘Pleasure working with you’ from the talent.  They appreciate my professionalism and my efforts to create a comfortable environment for them to WORK.”

Humility, hustle, and humor are important — and tape — lots of Topstick tape. 

Inspiration

Courtney finds inspiration in fine art, craftsmanship, and her environment.

“As a stylist, my job is about details — visual minutiae.  If my eyes are open, I’m scouting my environment, film, fine art, fashion, and communication arts for inspiration. I love museums, galleries, and exploring new places. Also, reverse engineering inspires me. Taking something apart and revealing the way it works gives me a better understanding and appreciation for the craftsmanship, materials, and processes. I’ll deconstruct a garment for the pattern pieces or take apart a light fixture and use the parts to make a new fixture.  Deconstruction sparks creativity and strengthens problem solving skills which are both crucial in turning inspiration into realization.”

 

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